Amazon creates video AI model: Report
Amazon has furthered its foray into artificial intelligence as it developed a new generative AI model that can now process images and videos besides text. The development, according to The Information, complements Amazon's approach to build robust technologies without relying on other AI partners, including Anthropic .
The New AI Model Overview
New Olympus model has been created by allowing the interpretation of scenes from images and videos. It has enabled users to enter certain simple text commands to locate specific moments, such as a winning basketball shot, thereby allowing the user an elegant way out of the messy process while positioning Amazon, which can now be reckoned to be a new entrant in the gamut of generative AI space where Google and Microsoft have enjoyed dominance.
Strategic Implications
Amazon is investing in this technology at a time when it is actively trying to cut its dependence on Anthropic's Claude chatbot, which has been a flagship product inside Amazon Web Services. Last week, Amazon committed another $4 billion into Anthropic, which the company had done in September 2023. In this regard, the Olympus project is seen as a way through which Amazon will strengthen its AI capability and reduce its third-party solution dependency.
Future Announcements
Speculation suggests that the next AWS re:Invent customer conference, even as early as next week, Amazon will announce Olympus.The event could be a defining moment for Amazon in its bid to establish itself in the quickly changing landscape of generative AI technologies.
Thus, through the Olympus AI model, Amazon adds value to its portfolio but actually also shows intent toward innovation in AI, thereby becoming a more potent player in the space.
