📰 Daily AI news : AI Enhancement & Global Governance 🌍

1. 🚀 Amazon Launches Amelia

Amazon launches a new Virtual Assistant Amelia for personalised search.. 🤖💼

1. 🎥 Amazon Ads Launches AI Video Generator

Amazon introduces AI Driven Video generator for dynamic content and live images📈✨

1. 🇮🇳 India’s Wish for Content Tracking

For intellectual property ,India focus on content tracking system 🔍🛡️

1. 🌐 UN Experts looks for AI Governance Framework

UN Experts looking for the establishment of global framework by AI⚖️🌏

1. ⚖️ Supreme Court took AI for Legal Summaries

The Supreme Court, led by ACJ Manmohan,says they will use AI for legal issues. 📜🤖

Amazon introduces Amelia, an AI assistant for third-party sellers

Amazon has launched Amelia, an innovative AI assistant designed to help third-party sellers on its platform. This recent tool aims to streamline operations and enhance seller performance by providing real-time insights and recommendations.This increases the customer interaction and salesforce management .“I don’t know if any of us has seen a possibility like this in technology in a really long time, for sure since the cloud, perhaps since the internet,” Jassy.It is used to solve customer queries in a proper manner

Amazon Ads unveils AI powered video generator and live image feature

In an exciting development, Amazon Ads has launched an AI-powered video generator and a live image feature. This new technology enables advertisers to create dynamic visual content effortlessly, optimising their marketing strategies and engagement.They uses “Life Image ” application with the help of GenAI to create Lively images.“Video generator is another meaningful innovation that leverages generative AI to inspire creativity and deliver more value for both advertisers and shoppers. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads,” said Jay Richman, vice president of product and technology for Amazon Ads.

[India needs to develop content tracking system for Gen AI using watermarking: Report

](https://economictimes.indiatimes.com/news/company/corporate-trends/india-needs-to-develop-content-tracking-system-for-gen-ai-using-watermarking-report/articleshow/113517011.cms?from=mdr)

A recent report emphasises the necessity for India to establish a content tracking system for generative AI, advocating the use of watermarking technology. This initiative aims to ensure accountability and protect intellectual property in the rapidly evolving digital landscape.A new report by EY and FICCI emphasises the need for public and private sector collaboration to develop watermarking techniques that protect digital content while addressing privacy concerns. The report highlights India's potential to lead in creating a secure AI ecosystem and calls for technological innovations and global frameworks to support watermarking adoption.

UN experts call for establishing framework for global AI governance

United Nations experts are advocating for the establishment of a comprehensive framework to govern global AI development. This initiative seeks to address ethical considerations and promote safe AI usage worldwide.UN Secretary-General Antonio Guterres appointed the advisory body last October, saying coordinated action is needed to keep the threat of artificial intelligence from becoming an uncontrolled monster.

Supreme Court to use AI to generate summaries for pleadings: ACJ Manmohan

Delhi High Court's Acting Chief Justice Manmohan has said that the e-committee of the Supreme Court of India is in the process of implementing an Artificial Intelligence tool known as (AI Saransh) developed by the National Informatics Centre (NIC) for précis of the pleadings.The judge said that AI tools can be used to generate a précis of the pleadings of the parties, highlighting the contentious issues between the them. The Supreme Court has announced plans to integrate AI technology for generating summaries of pleadings, according to ACJ Manmohan. This move is expected to enhance efficiency in legal proceedings and streamline case management.

Other References

1. UAE's AI firm G42 and Nvidia to team up on climate tech

2. China’s Alibaba launches over 100 new open-source AI models, releases text-to-video generation tool

3. Would you let AI plan your next holiday?

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