Elon Musk To Unleash AI Gaming Studio Against the Monopolies of Big Corporations.
Elon Musk To Unleash AI Gaming Studio Against the Monopolies of Big Corporations.
According to Elon Musk, xAI, his new artificial intelligence startup, has been revealed to be setting up an AI gaming studio with an aim to counter big corporations in the video gaming market. This studio comes following his criticism on the state of the game, describing it as very unyielding and too inclined towards ideology.
Background to the announcement
The studio was announced by Musk via his social media platform X (formerly Twitter) on November 27, 2024, in which he said that the new studio will "make games great again." The term is taken from the MAGA movement and indicates a broader political allegiance and outlook. His remarks also reacted to sentiments aired by one of Dogecoin co-founders, Billy Markus, who attacked the gaming industry for becoming "ideologically captured" and diverting away from fun, exciting gameplay towards more politicized content.
Aims of the AI Gaming Studio
The general intention of Musk's gaming project is to make an application of artificial intelligence, thereby making it possible to enjoy games more because they would have been developed based on it. He further explicitly declared that games were going to be fun, not politicized, along the lines of his continuous condemnation of "woke" culture in entertainment. In one of his statements, he indicated his desire to go back to the very roots of gaming: fun and engaging, not corporate interests or ideological narratives.
Criticism against Big Corporations
Musk has criticized the handling of game development in big corporations. He clarified his opinion by saying that if the company is looking to hire people, first look for qualifications and not just for diversity. This was based on a post claiming discriminatory hiring practices at Microsoft, and so he addressed his comments to the CEO of Microsoft, Satya Nadella, as such practices may be illegal.His opinions reflect the growing skepticism over corporate practices in the technology and gaming worlds.
Future Outlook
While information about specific projects or games from the new studio is very limited, the project by Musk is portrayed as a direct confrontation with already established giants in the gaming world. News arrives at this time when xAI moves forward plans to develop its independent app for its AI chatbot Grok further underlining the intent by Musk to compete with players of great size both within the AI industry and also within the gaming industry.
References
Elon Musk To Launch AI Gaming Studio to Counter Big Corporations. Here's What We Know
Musk’s xAI to launch AI-powered gaming studio to 'make games great again'