LG, Samsung collaborate on AI-powered smartphone launch in 2025

PublishedNovember 25, 2024

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LG, Samsung collaborate on AI-powered smartphone launch in 2025

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Samsung and LG are working on an AI-powered

Galaxy ixi-O is the new smartphone to be unveiled in early 2025. This is one of the biggest moves for LG, which quit the smartphone business in 2021 but continues to sell through its mobile network, LG Uplus. The new handset will seamlessly blend LG's AI assistant, its AI name in the call, ixi-O, with Samsung's Galaxy AI to create a "real A Iphone" that transcends mere AI, according to the companies.

Key Features and Innovations

AI Integration: Galaxy ixi-O will come with the LG Uplus's assistant ixi-O, which will be able to take calls, detect voice phishing in real time, record conversations, and summarize them-all processed directly on the device. The assistant was recently launched as part of the strategy by LG Uplus to improve its AI capacities.

Target Market: The smartphone will initially target only LG Uplus subscribers in South Korea. Other new AI services, however, will soon be available to most of the mobile carriers in South Korea.

Launch Timeline: Galaxy ixi-O may be launched in conjunction with Samsung Galaxy S25 series, which is said to be released on January 22, 2025. This timeline falls within a larger initiative that makes LG Uplus an AI-centric company.

Strategic Implications

The partnership is significant because of the historical rivalry between Samsung and LG in the electronics industry. Although Samsung has dominated the mobile market, LG could no longer maintain its mobile manufacturing business. The company needed new opportunities for growth. In doing this partnership with Samsung, LG can take advantage of the firm's engineering capabilities and concentrate on its comparative advantage in AI development and the telecommunications area.

An increasing trend within the tech arena follows the trend of integrating cutting-edge AI capabilities into consumer electronics. As companies like LG and Samsung are heavily investing in AI technologies—LG Uplus will be investing about $2.1 billion in AI over the next couple of years—this smartphone may mark an important point in their efforts to redefine user interaction with technology.

Conclusion

This new Galaxy ixi-O smartphone, which is announced as a strategic cooperation between two key players in South Korea, is focused on the inno-vation within the smartphone market to provide new AI capabilities. Even though this is going to be a home product at first, the alliance that stems from this may have bearing on future developments in mobile technology worldwide. With both manufacturers preparing to make an official word at events like Mobile World Congress 2025, the tech world is keeping a watchful eye on how this collaboration unfolds and what this might spell for future AI-integrated devices.

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Samsung and LG are working on an AI-powered

Key Features and Innovations

Strategic Implications

Conclusion

References

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