Samsung's Tipping Point: Adopting a 'Do-or-Die' Attitude in the AI Era

Adopting a 'Do-or-Die' Attitude in the AI Era

In the fast-changing era of technology, few industries are as fast-paced and competitive as artificial intelligence (AI). For the likes of Samsung, the question is not merely keeping up but overtaking. A recent study suggests that in the competitive AI era, Samsung must have a 'do-or-die' strategy to stay alive.

The AI Revolution

AI is changing industries, advancing innovation, and shaping new opportunities. From advancing consumer electronics to transforming the way we manufacture, the effects of AI are comprehensive and extensive. With continued technological advancements in AI, businesses leveraging such innovations effectively will shape the future.

Samsung's Place in the AI Race

Samsung, the tech giant, has never lagged behind when it comes to technology. But the landscape of AI is different. Established players and upstarts all are spending big on AI R&D. To remain ahead of the curve, Samsung needs to drive AI efforts and innovate at a record scale.

The 'Do-or-Die' Imperative

The report identifies a strong imperative for Samsung to adopt a 'do-or-die' approach. It refers to an acute and relentless sense of effort to drive AI capabilities. It involves prioritizing AI across all business units, fostering an innovation culture, and investing strategically in AI research and talent.

SmartThings Innovations

Samsung's SmartThings platform forms part of the company's AI strategy, products such as SmartThings Pro for business and SmartThings for Ships, utilizing the Matter connectivity standard to support autonomous ship operation. Samsung is also moving its SmartThings ecosystem into the automotive sector through Hyundai Motor Group integrations, offering richer user experiences in electric vehicles.

Mobile AI Leadership at MWC 2025

In 2025 at Mobile World Congress, Samsung secured its mobile AI leadership by exhibiting Galaxy AI advancements, including its Galaxy S25 series and first XR headset, Project Moohan.All these advancements prove Samsung's determination to introduce an actual AI companion to its Galaxy ecosystem.

Challenges and Future Directions

Despite these trends, Samsung is facing challenges in the AI semiconductor market, particularly in high bandwidth memory (HBM), where it is lagging behind industry peers like SK hynix Inc.. Samsung's core businesses like TVs, smartphones, and DRAM have also been experiencing declining market shares.

While Samsung goes through this turmoil, its "do-or-die" attitude emphasizes how much it needs to change according to the future shaped by AI. Through investing in AI R&D, Samsung seeks not just to keep up its competitive strength but also shape the future of intelligent living.

In brief, Samsung's adoption of a "do-or-die" attitude indicates that it is aware of the pivotal position AI occupies in its future success. With continuous developments of groundbreaking AI solutions and strategic investments, Samsung is on its way to continuing to lead the tech world, even as the environment shifts at a breakneck pace.